Coopers versus Cooper's

[William]

I have stumbled upon a conundrum surrounding our favourite brewers.

 

 

 

The Cooper family brew beer. So it is Cooper's beer - the beer of Mr Cooper.

 

 

 

Rightho, no problems. BUT - grab yourself a coldie and have a squiz - you will see no apostrophes in the main label. Implying (incorrectly) that the brewers are the Coopers family.

 

 

 

But look at the lable of the NECK of the current bottles and we are back to the apostrophe!

 

 

 

Ah, the pain of marketing mangling our grammar as she is wrote.

 

 

 

Thinking along these lines, I went looking at old labels and found several exceptions that DO allow the apostrophe.

 

 

 

Thomas Cooper's Finest Export (from about 2000)

 

http://www.cooperspubs.com/images/beer/labels/pages/l400_labelthomas.htm

 

 

 

Cooper's Premium Clear Ale (again from around 2000)

 

http://www.cooperspubs.com/images/beer/old/pages/450premium_90s.htm

 

 

 

In the TEXT of the label on Coopers Best Extra Stout (from the mid Eighties)

 

http://www.cooperspubs.com/images/beer/old/pages/450stout_80s.htm

 

 

 

I am tempted to report the whole family to the Apostrophe Protection Society.

[Philby]

Just drink the bloody stuff !!

 

 

 

:wink:

[PB2]

G'day William,

 

the apostrophe was dropped about the time when we relocated to Regency Park (end 2001 to 2002). Any new labels, signage, clothing, etc. should have Coopers with no apostrophe.

[kieran]

Yeah.. Cooper's is the beer of the Cooper family, produced by the Cooper family.

 

 

 

A "Coopers" could be anything relating to the Coopers product. There is a difference, perhaps relating to the ever-diluting stock held by the cooper family, whereby Coopers will one day perhaps only be the company name.. ? :twisted:

[Cloudy in the Tropics]

whereby Coopers will one day perhaps only be the company name.. ? :twisted:

 

 

 

Ouch. Let's hope that never happens, or if it does that my old school buys up all available shares.. (go Princes!)