Tricky Posted October 9, 2008 Share Posted October 9, 2008 The following story was in today's Age Newspaper Coopers sends first shipment to India Adelaide-based Coopers Brewery has secured a new export deal to ship beer to India. The company on Thursday said an initial shipment of 400 cases of Coopers Pale Ale, Coopers Sparkling Ale and Coopers Stout would arrive on the sub-continent this week. Coopers Brewery chairman and marketing director Glenn Cooper said the shipment was the first to India, although the company had previously shipped malt extract and home brew kits. "This contract arose from discussions with the export manager of the Indian import company DC Johar & Sons, which is based in Bangalore," Mr Cooper said. "They were after a premium quality beer to be stocked at numerous five-star hotels throughout India and thought Coopers would be a perfect match. "Although this is a trial shipment, we hope to cement a good relationship with the distributor and continue to expand the Coopers brand throughout India." Coopers now exports bottled beers to more than 26 countries, including the United States, the UK, Vietnam, Sweden, Finland, Norway, Belgium and Germany. http://news.theage.com.au/business/coopers-sends-first-shipment-to-india-20081009-4x5f.html This raises a question - Does this mean that the Coopers Pale Ale is now an India Pale Ale? :lol: :lol: :lol: :lol: :lol: Link to comment Share on other sites More sharing options...
Recommended Posts
Archived
This topic is now archived and is closed to further replies.