Beer concept - Coopers Portagaff

[William]

Hmm, been thinking about Coopers and the market, and what you could try next.

 

 

 

Seems to me Cooper's strength is its Ales and Stouts, and their reputation.

 

And a big hole in the market (for all breweries) is probably young drinkers looking for a sweet easy to drink kick which has a classy appeal.

 

 

 

So, bringing the two together, how about a premixed Cooper's portagaff?

 

Half Coopers stout, half lemonade.

 

 

 

Sort out the sweetness issue and it could be prepackaged.

 

I read the home brew areas thread about how the ginger beer is sweet - seems reasonable to use the same approach.

 

 

 

Package it in a yuppie way - maybe like the new wave vodka drinks, keep it in a clear container. All very smart and new.

 

 

 

Then charge 'em appropriately in the night clubs!

 

 

 

I reckon it hasnt been done before - and Coopers is a great innovator. (look at the idea of Dr Tim's - fermenting in an aluminium can )

 

 

 

Of course it wouldnt last as long, but so what? And the classic beer drinkers will decry it from afar, but they arent the target :-)

 

 

 

Call it Cooper's Black and let them figure it out. (maybe a black label and a black bottle? Works for Rockfords Black Shiraz!)

 

 

 

Hey, my concept fee is very reasonable too - just a tour of the new brewery :-)

 

 

 

Cheers in beers

 

 

 

William

[Greg B]

Quote: "Then charge 'em appropriately in the night clubs"

 

 

 

'cept if you show your Coopers club membership you get it for $2.00

 

 

 

:-)

[Finn1525230202]

I suppose all we can do is dream Will, love the idea

[Beery Bill]

Great idea but it wouldn't be as easy as it sounds.  Coopers stout is a live beer - It has active yeast, so if you add sweet lemonade it will go into fermentation mode again and you'll have a dark barley wine bomb. 

A solution would be to filter and pasteurise - which I suspect would be detrimental to the flavor.

[Otto Von Blotto]

Bloody hell talk about a necro thread

[Journeyman]

1 hour ago, Otto Von Blotto said:

Bloody hell talk about a necro thread

And like necromancy, weird shit. William posted 9 years before he made the thread...

Title:
BEER CONCEPT - COOPERS PORTAGAFF

By William, December 13, 2013 in Beer Banter

1st post:
Posted September 13, 2004
Hmm, been thinking about Coopers and the market, and what you could try next.