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Greeny1525229549

Woolies bread beer

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On 9/9/2019 at 12:02 PM, Greeny1525229549 said:

At $24 for a six-pack of 'shrinkflation' stubbies (330ml), I'd reckon they're making plenty out of it. Nothing more than a virtue signalling marketing ploy, IMO.
 

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On 11/14/2019 at 5:47 PM, FusterCluck said:

At $24 for a six-pack of 'shrinkflation' stubbies (330ml), I'd reckon they're making plenty out of it. Nothing more than a virtue signalling marketing ploy, IMO.
 

330ml has been the standard in Europe for decades. Just another side effect of globalisation. Lowering content and upping prices by 10% appears more acceptable than upping prices by 20%.

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1 hour ago, Aussiekraut said:

330ml has been the standard in Europe for decades. Just another side effect of globalisation. Lowering content and upping prices by 10% appears more acceptable than upping prices by 20%.

We have much to thank Europe for, but the two-swig 330ml bottle isn't one of them.  Of course, shrinkflation can take multiple forms. Boags didn't change their bottle size, but reduced the ABV to 4.6%. I think CUB tried the same trick with VB (4.9%→4.6%), but after a few years they had to revert due to huge losses in market share. Even Coopers pull a few swifties here and there with their 355ml (WTF?) bottles for certain lines (Celebration, lager etc).  They haven't tried it (yet) with Pale Ale or Sparkling.

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